Treehugger reports that local retailer Nau has determined that it will cease business operations immediately. Nau's site confirms. At Pinch, we've had our concerns about Nau's brand model. The company was a tweener, of sorts; neither fashion or outdoor performance, yet touted elements of both. And promised more. This was one case study for which we had hoped we were wrong. Talented (mostly local) people with honorable intentions and an interesting product. Apparently too good to be true these days. More later as details surface.