Brand differentiation, explained.
I can't attest to the myriad visual references that came to mind when young Logan shared the Bizarro strip from this morning. I had tucked into my first cup of Joe, and for the life of me, I didn't see this as a bat. Of course, that's another discussion entirely and not particularly family-friendly. But I digress. We found this one especially pertinent to our little on-going brand dialogue. I've actually had clients make this argument when suggesting a startlingly familiar product name. "Can't we just make it two words?" And, "sure it's spelled the same way, but couldn't we just pronounce it differently?"
Posted by Eric Hillerns in Brand | 15 May 2008 | Permalink | Comment on this post
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