Today, I'm attending the American Marketing Association (AMA Oregon) Forward 08 Conference at the Portland Art Museum. [Given the nature of this post, and the focus of the conference, this entry should probably exist as a tweet, but I'm still easing into the water with Twitter. —Ed.]
The morning keynote is Andy Sernovitz of Word of Mouth Marketing fame. I'm enjoying his book, Word of Mouth Marketing: How Smart Companies Get People Talking and have followed his Weblog for a while now. The afternoon keynote taps Mrinal Desai, Former Business Development Executive at LinkedIn and Co-Founder of CrossLoop. If you've read this, you know that your correspondents have been fiddling with LinkedIn for some time, so Mrinal's presentation should be interesting. A panel discussion promises to "address new frontiers in marketing; connecting with the customer on a more personal, experiential level through their passions." Panelists include: G. Cody QJ Goldberg, former Sports Marketing Manager, adidas America; Jason Goldberg, VP Marketing & Creative Services, MTI; Garett Stenson, CEO & Creative Director, db clay inc.; and Brian Linver, Partner, Pinnacle Marketing Group. I'll provide a short report following the event.
Pinch welcomes your commentary. We have only one rule: don't be a douche. Oh, and watch your spelling and grammar. Because we'll deliberately miss the point of your comment and comment on those, instead.
dc web design wrote on 16 Mar at 10:55 PM:
Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management